TYLER THE CREATOR

In an endeavor to amplify excitement surrounding Tyler the Creator's chart-topping album "IGOR," I collaborated with the campaign lead to implement a strategic initiative. The objective was to introduce captivating IGOR statues at prominent locations across bustling New York City. We strategically positioned them in high-traffic areas for a duration of two days. The presence of these statues not only attracted attention but also offered passersby the unique opportunity to strike poses with the artwork. Furthermore, to the delight of fans, Tyler himself made a surprise appearance at the Union Square location, granting them a memorable chance to meet the artist in person.