ANTHROPOLOGIE

As the campaign lead, I successfully planned and executed a dynamic multi-market stunt aimed at highlighting the vibrancy of Anthropologie on the busiest shopping day of the year. The Black Friday campaign took place across two coasts and involved the coordination of 30 brand ambassadors, distribution of over 5000 gift cards, and the setup of two ice skating rinks. This experiential initiative drove significant conversion across the two markets and traffic to both physical Anthropologie stores and the brand's online platforms. The campaign showcased the brand's vibrant outfits and captured the joyful reactions of passersby, making it a truly remarkable project to be a part of.