BODEN

The purpose of this campaign was to showcase the British heritage, fun-loving nature, and vibrant prints of the Spring Collection. As a key member of the team, my role involved assisting the campaign lead in various tasks, such as scheduling brand ambassadors, gathering a diverse range of promotional materials, and effectively managing project timelines.

One of the highlights of this campaign was the creation of two custom "Brunch like a Brit" Trike Carts. These eye-catching carts served a staggering amount of delectable treats to the public. Over the course of two weekends, we delighted approximately 2,000 people with branded scones and jam, accompanied by 1,600 cups of piping hot English Breakfast tea. In addition, we distributed around 400 catalogs containing an exclusive discount code.

The presence of the Boden brand, elegantly strolling through the streets of Chicago, was met with overwhelming enthusiasm from pedestrians. The campaign successfully captured the attention and admiration of passersby, effectively highlighting Boden's unique identity and leaving a lasting impression.